Analytics & ROI

You can track both video engagement and shopping interactions.

Typical metrics include impressions, views, watch time, engagement rate, product clicks and revenue attribution.

You can track impressions, views, watch time, watch rate, engagement rate, estimated revenue and interactions.

Yes. Product clicks and other interactive behaviors can be measured.

Yes. Performance can be compared across videos, players, products, placements, or other dimensions.

You can't directly add-to-cart actions but you can track clics on products and other interactions.

You can estimate conversions based on views, interactions, and other parameters, as well as using an UTM.

Yes. We estimate revenue based on the metrics generated by the video players.

We estimate revenue based on user interactions and product prices. You can also track revenue using an UTM.

The right metrics depend on your objective. For awareness, you may focus on reach and engagement. For ecommerce, product interactions, conversion rate, and attributed revenue can provide a more meaningful view of performance.

Start with a clear business objective and baseline. Depending on the use case, relevant measures can include engagement, product interaction, conversion rate, incremental revenue, and attributed revenue.

Compare performance before and after implementation, test different placements and content formats, and connect video interactions with downstream ecommerce outcomes. We also provide A/B testing for video players.

Yes. Comparing content and campaign performance can help identify which experiences produce the strongest results. You can also implement A/B testing between two video players.

Yes. You can export your analytics data.