Creating & Managing Video
From existing content to scalable video commerce
Learn how to transform your video library into interactive shopping experiences and manage content across campaigns, products, brands, and markets.
Creating Shoppable Videos
Can I use my existing video content?
Yes. You can use existing video content and enrich it with interactive shopping elements rather than creating completely new videos.
This can include product videos, campaign content, UGC, influencer videos, tutorials, reviews, editorial content, and lifestyle videos.
How do I make a video shoppable?
A video becomes shoppable by connecting products and shopping actions to the content.
You can associate products with a video so viewers can discover and interact with them while watching.
Do I need to create new videos specifically for shoppable video?
No. Existing video libraries can often be transformed into interactive experiences.
However, when creating new content, you can also plan the video specifically around shoppable interactions to make product discovery feel more natural.
Which types of video work best for shoppable experiences?
The best format depends on your objective and audience.
Common examples include:
- Product demonstrations
- Editorial content
- Product tutorials
- Lyfestyle videos
- How-to videos
- Campaign videos
- UGC
- Product launches
- Influencer content
- Behind-the-scenes content
- Product reviews
Products & Interactions
Can I add multiple products to one video?
Yes. Multiple products can be associated with a single video.
This is useful when a video features a complete look, room, routine, collection, or product ecosystem.
Can I connect products to specific moments in a video?
Yes. Products can be associated with relevant scenes or moments so that the shopping experience appears in context.
For example, a fashion video can surface a product when it appears on screen.
Can I add calls to action to my videos?
Yes. Calls to action can guide viewers toward relevant shopping actions, such as discovering a product, viewing additional information, or continuing to the ecommerce journey.
Can I change the products associated with a video?
Yes. Product associations can be managed via the dashboard.
This allows teams to adapt shopping experiences as products, collections, or campaigns change.
Video Library & Content Management
Can I manage all my videos in one place?
Yes. The platform provides a centralized environment for managing shoppable video content.
This makes it easier for teams to organize, update, publish, and reuse video experiences.
Can I organize videos by campaign, collection or product?
Yes. Content can be organized based on how your business operates—for example, by campaign, collection, brand, or market, by creating themes or using hashtags, or by product or content type.
Can I reuse the same video in multiple places?
Yes. A shoppable video can be reused across different digital experiences where appropriate.
This allows teams to maximize the value of existing content rather than creating separate assets for every page or campaign.
Video Formats & Assets
Which video formats are supported?
We accept MP4, MOV and WebM formats.
Can I use vertical and mobile-first videos?
Yes. Vertical and mobile-first video formats can be used, particularly for experiences designed around mobile shopping.
Can I use horizontal videos?
Yes. Horizontal video formats can be used, particularly for long-form content.
Can I use videos from different sources?
Yes. You can import content from your social media accounts (Instagram and TikTok), as well as directly from your computer.
Scaling Your Video Strategy
How can I scale shoppable video across a large content library?
Start with your highest-value content and use cases, then create repeatable workflows for enriching, publishing, measuring, and optimizing video.
Can I run multiple shoppable video campaigns at the same time?
Yes. Multiple campaigns and video experiences can be managed simultaneously.
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