Publishing & Experiences

Shoppable videos can be integrated into a wide range of digital experiences, including:

• Product detail pages
• Editorial content
• Homepage
• Content hubs
• Category pages
• Collection pages
• Landing pages
• Mobile experiences
• Campaign pages

The best placement depends on your customer journey and business objective.

See use cases

Yes. Product detail pages are one of the most relevant environments for shoppable video.

Video can help shoppers understand a product through demonstrations, tutorials, UGC, reviews, or lifestyle content while keeping them close to the purchase journey.

Yes. Homepage video can help introduce products and collections while allowing visitors to interact directly with the products featured in the content.

Yes. Shoppable video can be embedded into campaign and landing pages to connect storytelling with product discovery.

This can be particularly useful for product launches, seasonal campaigns, collaborations, and promotional experiences.

Adding shoppable videos on your website is very simple. All you have to do is insert a short embed code where you want your video player to appear.

The exact implementation will depend on your website architecture and the type of experience you want to create.

The development effort depends on your technology stack and level of customization.

A standard implementation may require limited engineering support, while more advanced experiences or enterprise architectures may require deeper technical integration.

Yes. Your implementation will determine where the video player appears on your website.

You can deactive a player at any moment, if you need to.

Yes. Our video player provides a mobile-first experiences and touch-based interactions.

We also provide a solution specially for apps.

You can adapt the size of your video players depending on the device.

Viewers can go to the products page from a video and then add the product to their cart.

Yes. Product information (title, brand and price) are visible alongside the video.

It is also possible to enable the “picture-in-picture” feature so that users can continue watching the video while viewing the product page.

We enable the display of video recommendations that feature other products.

Yes. A video can feature products beyond the primary product or page context, allowing customers to discover complementary products and broader collections.

Yes. You can easily integrate shoppable video within your custom website. You only need to add a small embed code to your website.  

Yes. You can stream interactive videos on multiple websites or digital platforms, but pricing may vary.

No. Shoppable videos will not begin to load until your website has fully loaded.

We use lazy loading and other optimization techniques to load videos only when needed.

Yes. We took accessibility into account when developing our solution.

Many options can be customized, such as autoplay, picture-in-picture, automatic product scrolling, the display of certain elements, and so on.